Our staff received some great news this morning from Minor League Baseball, as the Cougars organization was named as a finalist for this year’s Golden Bobblehead awards, for our “Daddy/Daughter Date Night” promotion held in June. Our promotion was 1 of 7 finalists who were announced earlier today in the “Best Theme Night” category. The winner will be announced at the Minor League Baseball Promotional Seminar, which will be held in early October in Reno, Nevada. More than 160 nominations from various minor league clubs were submitted for consideration. You can view a complete list of finalists at http://promo.milb.net/12_Awards.aspx.
This is great news on a couple of fronts. As an organization, it’s always flattering to be recognized by your peers. We knew that this promotion had the potential to be a success, when we brainstormed the idea last fall as a staff. What confirmed the success for us was the amount of smiles we saw from many dads and daughters who took part in this unforgettable night this past June. For as many dads and daughters who registered for the event in advance, we were pleasantly surprised to see families ordering the package on the night of the game!
This is the second straight year in which the Cougars have been nominated as a finalist for a Golden Bobblehead, with last year’s “Night of 100 Promotions” receiving the same honors last fall.
Several of our staff will be present at the annual promotional seminar, put on by Minor League Baseball, from October 2-5 in Reno. We’ll have a chance to speak to our colleagues about why our promotion should be the winner in the category. Maybe we’ll come back with an extra shiny piece of hardware in our luggage. But even if we don’t, the promotion itself, and the smiles that it led to, justifies everything.
About the Cougars’ Daddy/Daughter Date Night:
June’s Daddy/Daughter Date Night, held in conjunction with Princess Night, offered Cougars families the chance to order a unique “Daddy/Daughter” package that included game tickets, a princess tiara, a photo opportunity with Ozzie T. Cougar, and a chance to watch the post-game princess-themed fireworks show from the outfield grass. Also as part of the Princess Night theme, girls were encouraged to dress in princess attire and participate in a pre-game princess parade.